Ferrari Red Footprints
Very few companies have become household names worldwide and considered the most representative brand in their category. Ferrari, a company in its 7th decade, is one such brand, icon, and for some, a religion. This documentary sets out to describe how the Ferrari brand has become modern legend and what it has done to enhance that image over the past 15 years. The story is told through interviews with the likes of Luca Cordero di Montezemolo, currently Chairman of Ferrari, previously President from 1991 – 2005, and prior to that Sports Manager, in charge of the Formula 1 team; Jean Todt, recently CEO, prior to that the manager of the Formula 1 activities; Michael Schumacher; Piero Ferrari, son of Enzo; and factory technical and production managers.